The way that you communicate at work sends big messages about your capabilities as a leader. Do your messages elevate your competence or undercut it? Let's take a closer look at your communication style and how it affects your career. In particular, I want to help you recognize and overcome a common communication mistake that trips up even the smartest professionals.
When it comes to deciding who gets promoted, who gets a raise or who lands that high-visibility project, your boss is looking for someone who can communicate strategically. But what exactly does that mean? A strategic communicator consistently links ideas to the big picture, tailors the message for the audience and demonstrates empathy.
By contrast, tactical communicators can get "lost in the weeds" — often in the world of their subject matter expertise. Their passion or desire to be thorough or educate others can bog them down in the details when they share ideas and suggestions. And pretty soon, people have lost interest.
Are You Strategic or Tactical?
Here are a few examples of how strategic and tactical communicators handle things differently:
Tactical: Is often “waiting to talk” vs. listening. Starts thinking about how to respond even before the other person has finished asking a question. They have a lot to share and they're eager to get it out!
Strategic: Takes time to notice and understand what is being asked, including the question behind the question. Provides information the other person really needs, even if it goes beyond the scope of the original question.
Tactical: Gives exhaustive answers to questions to demonstrate competence or because they believe the other person needs all that information in order to make a decision. Ideas are often presented sequentially, building up to the conclusion or direct answer.
Strategic: Responds with the one or two points that are most important to understand and allows others to ask for more details if they need them.
Tactical: Focused more on what they know. Sees things more from their own perspective and what they want others to understand.
Strategic: Keeps the audience in mind and how to tailor the message accordingly. Understands the fine balance between what they care about and what's relevant to others.
These two styles of communication create very different perceptions of your leadership ability.
If you tend to be more tactical and “in the weeds,” people may tune you out and miss valuable parts of your message. Instead of appreciating your expertise, they may become impatient and irritated. They may even start working around you and turn to others who can provide input more concisely. Worst of all, you risk developing a reputation as someone who is a deep subject matter expert but can’t take on a higher-level, more strategic role.
On the other hand, if you can communicate strategically, people are more likely to think that you understand business priorities and can advance the organization’s goals.
This week, pay attention to the way you communicate with your colleagues. How do they respond to you? And what does your communication style convey about your leadership? To further build your communication skills, pick up a copy of "Communicating With Impact" from my Leadership EDGE℠ series.