Happy Women's Hitory Month! Each March, we celebrate how women have influenced the course of U.S. history. I hope this special observance has your thinking about how to more powerfully put your own influence into play.
The action plan in this article will guide you through building your influence in a way that's authentic to your leadership style.
What Does Influence Mean to You?
Many leaders want to be more influential. But that can mean different things to different people. It all depends on how you want others to perceive your leadership. These questions can help you identify the kind of influencer you want to be.
What do you want others to say about your influence? This is a variation of the question I ask clients when I help them define their leadership brand. What are the top three things you’d want someone to say if they were describing your influence style? For example, maybe it's important to you that others see you as a leader who influences by thoughtfully sharing relevant information, focusing on win/win approaches and keeping the other party’s best interest at heart.
What kinds of decisions do you want to influence? We all have our strengths. What types of decisions could you influence today based on how others view your strengths? These could include shaping vision, defining strategies, making changes to business operations or staffing decisions. On the other hand, think about what types of decisions would be harder for you to influence based on how others perceive your strengths.
Whom do you want to influence? Do you want clients or other leaders in your industry to see you as a thought leader? Or is it more important to you to influence others inside your organization, such as peers, direct reports and company leaders? Even if it is a mix of both, defining your target audience will help you build influence faster.
Influence Starts With Credibility
Now that you know more about the kind of influencer you want to be, it's time to shape your plan to become influential. Where should you start? Credibility is at the heart of influence. Without credibility, you can’t effectively influence, no matter what approach you take.
Not sure whether others see you as credible enough to influence a particular area? Seek some feedback. If you hear questions about your credibility, correct any misperceptions by helping others see your strengths and the results you create. Share examples of how you consistently add value, in a way that’s relevant for the audience.
If you’re like many high performers, though, you may need to take a step back before you can do this. We often underestimate our own strengths and all that we contribute. If you don't understand why you're "kind of a big deal," you can't effectively share that information with others. And that undercuts your influence. Affirm your credibility to yourself by keeping a log of what worked well for you in your latest successes. Then you'll be more ready to demonstrate your credibility to others.
Influencers See the Big Picture
The intelligence, insight and other qualities you bring to the table are just part of what makes you influential as a leader. You also have to be known as someone who’s not just in it for yourself. Connect what you do to the big picture of what’s right for the organization. Sometimes we can be so clear in our own heads about what we are doing that we forget that others may not understand the intent behind our words and actions.
For example, if you speak just about your (or your department’s) goals and priorities, it can leave others wondering whether your motivation is self-serving. That can quickly erode your credibility. So look for opportunities, big and small, to communicate your big picture and priorities to others – the “what” and the “why.” You don’t have to create new forums to do so; you can leverage existing meetings and opportunities.
Influence Grows Through Relationships
One of the biggest mistakes I see my executive coaching clients make is confusing position and influence. Titles on the org chart don’t tell the full story. All organizations have formal leaders whose power ties to their positions. But they also have informal leaders who shape what really gets done.
Being an influential leader means looking beyond formal structures and recognizing that it’s not just your position (or someone else’s position) that makes things happen. You have to understand, cultivate and leverage relationships, with both formal and informal leaders.
Hone Your Process for Influence
The final part of the influence equation relates to the processes you use to build influence. Be strategic about how you leverage and engage others. For example, how often do you hold the “meeting before the meeting” to get buy-in from others and avoid surprises? Are you enlisting help from the messengers your audience will find credible? Look at what you do today and for any small tweaks you could make to bring others along more effectively.
What Does Using These Influence Strategies Look Like?
Now let's bring all of that together. Think about an upcoming decision you'd like to influence. First, identify who will really make the decision. If you aren’t sure about the political dynamics in your company, ask people you trust who have been around long enough to know. Frame your questions in the right context by communicating how a better understanding of the landscape will help you avoid landmines and more quickly deliver what the business needs. But don’t stop there. Go beyond identifying this group of decision-makers to also understanding whom they trust and rely on for advice and input.
Now consider how to best share your ideas. In other words, who would be the best messenger(s) for your ideas? To influence the outcome you want, it may not be you. Never forget how much the messenger matters.
Once you have thought through the dynamics and who can help you, frame your ideas to enlist the support of key stakeholders. What is important to you and to each of these individuals? What are the key points of connection, and how should you communicate those? Choose the right words to help others see your focus on what’s best for the business and not your own personal agenda.
Set Your Goals as an Influencer
Ready to use what you've learned to become more influential? It helps to set concrete goals. For example, how long would it take you to build the knowledge and track record needed to exert the influence you want to have? Whom do you need to engage along the way? To focus your efforts, define one or two small steps along with deadlines. Once you’ve completed those steps, define the next one or two. This will help you move forward without feeling overwhelmed.
As you work your game plan, remember that influence is not about manipulation. It is about helping your company achieve desired results, in a way that is authentic, genuine and relationship-oriented. You can find more strategies like these in my Leadership EDGE Series℠ booklet on Building Influence.