Women sometimes undermine their own power in how they communicate. I see this time and again with my coaching clients, and I have made some of these mistakes myself.
Women often don’t realize how their communication style gets in their way or impacts how others view their leadership. Although women may have good intentions, those may not be apparent in their communication. I think this quote drives the point home: “We judge ourselves by our intent, but we judge others by their actions.” So, remember that your actions may be doing you a disservice, no matter how positive your intentions.
Let’s take a look at three common communication traps to see if any of them apply to you.
1. Getting into the weeds.
Women often make the mistake of building up to their conclusions, rather than starting with the two or three key headlines. They often don’t realize how this can diminish their credibility. By taking everyone through the details first, they run the risk of losing their audience in a sea of information, or giving the impression that they can’t see the big picture or get out of the weeds. Remember you can always provide additional information if others need it — so lead with the headlines.
2. Holding back.
Have you ever been in a meeting and never said a word? Perhaps it’s because you agreed with what others said and you didn’t see a need to convey that. Or maybe you didn’t want to be rude and talk over someone to get your point across. Or perhaps you simply wanted to respect everyone else’s time and not prolong an already long meeting. Whatever your rationale, what did your participation (or lack thereof) convey to others? Did your presence really make a difference?
So next time, speak up! Before you walk into that meeting or jump on that conference call, take five minutes to anticipate what will be discussed and develop your point of view. This will make it easier to dive right in, contribute to the discussion, and get your voice heard.
3. Treading too softly.
Women sometimes use a tone of voice or language that reduces their power and influence. Their voice may take on a higher pitch at the end of a sentence, giving the impression that they’re asking a question rather than making a statement with a strong sense of conviction. They may speak too quietly, or use words that communicate indecisiveness: “I think”; “I guess”; and so on.
So, pay attention to what you say and how you say it. To get a better sense of how your communication comes across, ask people you trust for feedback so you know what to watch for.
The good news is that you can address these issues through minor tweaks in your communication. Identify one small step you will take this week to put more power into your communication style. Remember that small steps can lead to big results.